9 Best LinkedIn Analytics Tools You Don’t Want To Miss Out

LinkedIn is not simply another social networking site. If used correctly, it can be your pass to career success and business expansion. The problem is too many people use it incorrectly, or discount it and avoid using it at all. The trick is to think of LinkedIn as a funnel generating tool. Any good funnel worth its salt must have analytics.

That's where LinkedIn analytics tools come in to save the day. They're like your personal LinkedIn performance coaches, giving you all the juicy data you need to crush it online. In this article, we're diving into 9 amazing tools that'll transform your LinkedIn game.

Why Do LinkedIn Analytics Matter?

Having solid LinkedIn analytics is like having a superpower in today's business world. Instead of just throwing content into the void and hoping something sticks, these tools help you make smart, data-backed decisions that actually work. 

Want to know what makes your audience tick? Analytics tell you exactly who's checking out your content, when they're most active and what makes them hit that magical engagement button.

But here's the real kicker - with analytics, you can finally prove that all those hours you're spending on LinkedIn are worth it! You can track everything from engagement rates to lead generation, showing your boss (or yourself) that your LinkedIn strategy isn't just about posting motivational quotes - it's about driving real business results.

Top 9 LinkedIn Analytics Tools Revealed: Stop Guessing and Start Growing

1. LinkedIn Analytics (Native Tool)

LinkedIn has a built-in analytics tool if you're already a member. It's like having a backstage pass to your own LinkedIn performance. The native tool gives you a straightforward look at who's viewing your profile, how your posts are performing, and what kind of audience you're attracting. You can track your follower growth, see which posts are getting the most love, and understand the demographics of people engaging with your content.

Best For: Regular LinkedIn users.

Pros:

• Completely free with your LinkedIn account

• Real-time updates on profile views and post’s performance

• Direct integration with LinkedIn's platform

• Simple and intuitive interface

• Accurate first-party data

Cons:

• Less historical data access

• Basic export capabilities

• Limited advanced filtering options

2. Shield App

Shield is a content creator's dream come true, designed specifically for LinkedIn power users who want to level up their game. It dives deep into your content performance, showing you not just basic stats but actual patterns in what makes your posts successful. It tracks your engagement rates over time, analyzes your best-performing content types, and even suggests optimal posting times based on the activity patterns of your audience.

Best For: Personal profiles and content creators.

Pros:

• Beautiful, easy-to-understand visual reports

• Advanced hashtag performance tracking

• Detailed competitor benchmarking

• Custom-tailored posting time recommendations

• Weekly performance email digests

• Unlimited historical data access

Cons:

• Higher price point compared to basic tools

• Focused solely on LinkedIn (no cross-platform features)

• No built-in content scheduling capabilities

3. Hootsuite

Hootsuite’s LinkedIn analytics pack a real punch. The tool gives you a bird's-eye view of your LinkedIn performance alongside your other social channels. You can track engagement metrics, monitor your content calendar, and generate detailed reports that'll make your boss's jaw drop. The real game-changer is how it lets you schedule content and track its performance all in one place.

Best For: Managing multiple platforms and scheduling content.

Pros:

• Unified dashboard for all social media platforms

• Robust team collaboration features

• Advanced scheduling capabilities

• Customizable report templates

• Real-time monitoring features

Cons:

• Overwhelming for LinkedIn-only users

• Premium features are costly

• Some LinkedIn-specific metrics are limited

4. Sprout Social

Sprout Social is like the Swiss Army knife of social media tools - it does everything! Specifically, it offers deep-dive LinkedIn analytics that helps you understand not just what's happening with your content but why it's happening. The platform excels at sentiment analysis, helping you understand how people feel about your brand. It also provides detailed engagement metrics and can generate beautiful reports that tell your LinkedIn success story in a way that even your grandma would understand.

Best For: Comprehensive social media management.

Pros:

• Advanced sentiment analysis capabilities

• Detailed competitor comparisons

• Automated report generation

• Strong integration with CRM systems

• Excellent customer support

• Powerful team workflow features

Cons:

• One of the pricier options available

• Feature set might be excessive for small businesses

• Requires significant time investment to master

• Monthly data limits on certain plans

5. Social Pilot

Here's a tool that won't break the bank but still delivers the goods! Social Pilot is perfect for small businesses and agencies that need solid LinkedIn analytics without all the fancy bells and whistles. It focuses on what matters most: tracking your post performance, understanding your audience, and helping your team work together smoothly. The platform makes it super easy to see what's working and what's not, so you can adjust your strategy on the fly.

Best For: Small businesses and agencies.

Pros:

• Budget-friendly pricing options

• User-friendly interface

• Excellent bulk scheduling features

• White-label reporting options

• Good value for small agencies

• Responsive customer service

Cons:

• Basic sentiment analysis

• Fewer integration options

• Some UI elements could be more intuitive

6. HubSpot Social Media Management

Talk about a powerhouse tool! HubSpot's social media management features take LinkedIn analytics to a whole new level by connecting them directly to your sales pipeline. This isn't just about tracking likes and comments - it's about seeing how your LinkedIn activity translates into real business results. The platform shows you exactly how your posts are turning into leads and then lets you follow those leads all the way through your sales funnel. Also, it integrates seamlessly with HubSpot's famous CRM, a dream for sales teams.

Best For: Integration with CRM tools.

Pros:

• Deep integration with sales and marketing tools

• Advanced lead tracking capabilities

• Detailed ROI measurements

• Custom reporting workflows

• Automated lead nurturing

• Comprehensive contact tracking

Cons:

• Requires HubSpot CRM subscription

• Complex setup process

• Might be overkill for social-only needs

7. Iconosquare

Best For: Visual content and audience engagement.

Although Iconosquare is better known for Instagram analytics, its LinkedIn tools are seriously impressive. The platform offers a gorgeous dashboard that makes knowing your performance a breeze. It's particularly great at tracking visual content performance and giving you the full picture of how your audience interacts with your posts. The exportable reports look so good you'll actually want to share them!

Pros:

• Beautiful, intuitive interface

• Strong visual content analytics

• Easy-to-understand metrics

• Automated PDF reports

• Competitive benchmarking

• User-friendly dashboard

Cons:

• Limited CRM integration options

• Basic LinkedIn-specific features

• Higher price point for single-platform use

8. Brandwatch

Brandwatch brings serious AI power to your LinkedIn analytics game. This tool goes beyond basic metrics to give you deep insights into brand perception, market trends, and competitor analysis. It's like having a crystal ball that tells you exactly what your audience thinks about your brand and how you stack up against the competition.

Best For: Advanced insights and brand sentiment.

Pros:

• Powerful AI-driven insights

• Detailed competitor analysis

• Real-time trend monitoring

• Advanced sentiment analysis

• Global market intelligence

• Custom alert systems

Cons:

• Enterprise-level pricing

• Steep learning curve

• Complex feature set

• Requires dedicated management

9. Buffer Analytics

Last but definitely not least, Buffer Analytics is your friendly neighborhood LinkedIn tool! It's a great option for those who want solid analytics without getting lost in complicated features. The tool focuses on making it super easy to track your post performance, understand your engagement rates, and generate simple reports. 

Best For: Simplicity and affordability.

Pros:

• Affordable pricing plans

• Quick setup process

• Clear performance metrics

• Good mobile experience

• Reliable scheduling features

Cons:

• No deep audience insights

• Minimal customization options

Dewey - The Perfect Sidekick to Your LinkedIn Analytics Tool

While traditional LinkedIn analytics tools show you the big picture of engagement and reach, Dewey helps you organize and analyze all those valuable posts you've squirreled away. It's the worthy sidekick to your existing analytics toolkit and a missing puzzle piece in your LinkedIn strategy.

By enabling you to save and arrange all of the insightful information you discover on your feed, this ingenious application elevates LinkedIn bookmarking to a whole new level. All of your bookmarks are instantly attractively arranged and searchable when you sync your LinkedIn saves to your Dewey account. 

The AI-powered bulk tagging feature is particularly mind-blowing, automatically categorizing your saves so you don't have to spend hours doing it manually.

Features:

• Lightning-fast sync between LinkedIn and your Dewey dashboard

• Smart search functionality that actually understands what you're looking for

• Ability to collaborate with team members on saved content

• AI tags and folders for organization

How to Choose the Right Analytics Tool

You should always consider your budget, scalability, and ease of use when choosing any of LinkedIn's analytics tools. Some work great for small teams, while others focus on enterprise-level features. 

Think about integration—do you need CRM compatibility? Compare features like AI insights versus simple reporting to match your goals. Whether you’re an influencer, marketer, or business owner, choose a tool that grows with you.

Whether you're tracking engagement, measuring reach, or analyzing your content's performance, these tools help you stay ahead of the game.