Professionals, content creators, and marketing specialists are experts at building strong brands for their clients. But how often do they apply that same talent to their own personal brand? Many do not devote the necessary time to creating a strong online presence. However, what could be done to boost someone's profile on LinkedIn?

A lack of attention to your own profile may be because you are busy and don't have time to invest in self-promotion. But by neglecting your personal brand, in addition to underestimating yourself, you miss out on a great opportunity to grow your network. The reach of users who share content is absurd compared to those who don't, even if they have more experience.

The professionals who stand out the most today are those who build a solid presence on LinkedIn.

Why creating engaging posts on LinkedIn is essential

LinkedIn is much more than an online resume. It is a network of professional possibilities, where opportunities, collaborations, and partnerships can arise from published and shared content.

Creating engaging posts is important for gaining likes and also for the user's strategic positioning:

• It shows authority in your field.

• It builds trust among customers, partners, and recruiters.

• It puts you on the radar of those who can open doors to new opportunities.

• It increases the likelihood of your profile staying top of mind for other users.

The LinkedIn algorithm favors posts that grab attention and generate interaction. This means that if your content yields comments, shares, or clicks, you are likely to appear to more people, even outside your network of connections. If they add your content to their LinkedIn saved posts, it's even better!

A profile that combines a well-constructed resume with engaging content conveys dynamism. It shows that the user is active, up-to-date, and connected to the market.

How to find good reference posts on LinkedIn

No one creates content out of thin air. Even the most creative professionals seek inspiration, case studies, and monitor what is working for their target audience.

Their LinkedIn saved posts are like a “reference library” can come from several sources:

1. Following influencers in your industry

Search for relevant names in your field and follow the frequency, format, and tone of these users' posts. See which posts generate the most interaction and why.

2. Participating in relevant groups

LinkedIn groups offer a view of more varied discussions, with valuable insights and topics that are currently trending. Good to search for topics for your posts!

3. Monitoring strategic hashtags

See which hashtags are being used most by other professionals in your field. 

4. Observing engagement patterns

Look at the content on your LinkedIn saved posts and ask yourself:

• What was the hook used for that post that went viral?

• Did the post tell a story or present surprising data?

• Was the format more visual or more textual?

These observations are important when building your own style.

Strategies for creating posts that go viral

Once you've found references, it's time to apply them to create original and captivating content.

1. Start with an irresistible hook

The first sentence is what decides whether the reader will stop or scroll through the feed. Some formats that work are:

• Provocative question: “Are you making this mistake on LinkedIn without realizing it?”

• Striking statistic: “80% of leads come from only 20% of your efforts.”

• Short, impactful sentence: “Your resume isn't enough.”

2. Use personal narratives

Stories connect people. Talk about challenges you've faced, mistakes you've made, and lessons you've learned in your career. This humanizes your profile and generates empathy with other users.

3. Offer practical value

Posts that teach something useful have high sharing potential. It can be a checklist, a step-by-step guide, or a list of tools that can be used to achieve the “x” goal.

4. Format for easy reading

Try to make:

• Short paragraphs.

• Spaces between blocks of text.

• Moderate bold and italics to highlight key points.

• Strategic emojis to lighten the mood (💡🚀).

5. Finish with a Call to Action (CTA)

Invite readers to interact:

• “Comment below on what your biggest challenge has been in the workplace.”

• “Share this post with someone who needs this tip.”

• “Want the template I used? Write ‘I want it’ in the comments.”

This invitation not only increases engagement but also helps the algorithm understand that your post deserves more reach.

Practical checklist for maintaining consistency

Creating amazing posts is great, but consistency is what builds a strong brand on LinkedIn.

Here's a sample schedule to help you keep up the pace:

This routine ensures that you don't rely solely on the inspiration of the moment. Your profile needs to stay active in your connections' feed.

The final step: organize your saved posts

Now that you know how to create engaging posts and draw inspiration from good examples, it's time to put it into practice: how can you manage all your LinkedIn saved posts without getting lost along the way?

LinkedIn itself has a native “Saved Posts” feature, but it is limited:

• There is no advanced search function.

• Organization is practically non-existent.

• Retrieving a post saved months ago is not so easy.

• But there is a solution to organize your saved posts on LinkedIn more effectively.

Get to Know Dewey

Dewey is a tool that synchronizes and organizes your LinkedIn saved posts in one place. With it, you can:

• Search by keyword, author, or date.

• Create categories and tags to separate types of content (e.g., Inspirational Hooks, Case Studies, Checklists).

• Export everything to CSV, PDF, or Google Sheets.

• Maintain a secure archive of your entire reference library.

Dewey can help you with content creation because it offers:

• Agility: In seconds, you can find that post you wanted to use as inspiration.

• Organization: your library of ideas is categorized and easy to navigate.

• Consistency: having a well-organized reference bank makes it much easier to maintain the frequency of your posts.

If your goal is to create a LinkedIn profile that stands out and generates engaging content, Dewey is the bridge between inspiration and execution.

From reader to reference on LinkedIn

Boosting your LinkedIn profile isn't just about posting every day without considering your strategy. You need to create content that grabs attention, generates value, and builds authority.

The path forward is clear:

• Collect and analyze good references.

• Create posts that combine strong hooks, relevant narratives, and clear CTAs.

• Use the right tools to organize everything and keep up the pace.

Now is the time to create amazing content and strengthen your personal brand!